Brand and Style Guide

new logo

Here you will find information about the PNCA identity, assets for your use, and guidelines that will offer direction in ways to use those assets that are consistent with the overall PNCA brand vision.


PNCA’s updated brand reflects a forward-looking 21st century art college built on more than a hundred years of preparing students for a life of creative practice.

PNCA’s identity consists of the PNCA wordmark in DIN, a typeface with a contemporary sharpness that was originally designed around the time of the College’s founding.

You’ll note that the acronym PNCA now stands alone in most applications without the mousetype reading “Pacific Northwest College of Art.”

As usual, the wordmark most often is applied in our signature cyan, a standout among peer institutions. There are also times when the wordmark serves as a window into the art and images made by PNCA students (see the business card backs and the letterhead).


Below are links to files containing the assets. For guidelines on how to use these assets, please see this PDF of our current Brand Guide.


Digital Letterhead

Brand Guide